Market entry

Entering a market is a sequence, not a launch

Market entry for education and services businesses coming into Australia, or Australian businesses going out.

IWhat we do

Three things, done properly.

i

Assessment

Whether the market is real, sized honestly, before anyone commits capital to it.

ii

Regulatory path

What you must be registered, licensed or accredited to do before you can trade.

iii

Entry plan

Sequencing, so the expensive commitments come after the cheap tests rather than before them.

IIWhat goes wrong

The two failures we see most.

We publish these because most of the value in hiring anyone is knowing which mistakes are common, and that knowledge is not worth hiding.

Regulation discovered late

Education, health and finance all have entry requirements measured in months. Finding out after signing a lease is the classic and expensive error.

Assuming the home market transfers

A proposition that works in one country routinely fails in another for reasons of price, channel or credential recognition rather than quality.

IIIHow we work

We tell you what we find.

Including when the answer is that you do not need what you came to ask for. Anyone who never says that is not giving you information, they are giving you an invoice.

Scope

Where something needs a legal opinion, a financial audit or a clinical judgement, we will say so and stop rather than improvise past the edge of what we do.

Start a conversation.

Tell us the situation rather than the service you think you need. We would rather start from your problem.